Internal communication is the main for any organization to function effectively. Employees should feel that they can easily communicate with their team members as upper management because this contributes to productivity and overall results.
At the same time, communication is a fundamental factor that impacts employee satisfaction and engagement. So, in other words, if your internal communication is lacking, your organization will suffer.
A successful and effective internal communication strategy relies on more than informal Slack channels, fun work memos, and humorous office banter. Whether strong, weak, or non-existent, the internal communication of a company directly impacts employee engagement.
An internal communication strategy will have an immediate impact on your employees. You will find they work with greater motivation, taking ownership of projects, and coming forward with ideas and suggestions. Staff turnover will reduce, and new hires will onboard more smoothly. Moreover, you will find the workplace infused with a new sense of purpose and enthusiasm.
Why Is Internal Communication Important?
Internal communication is all about how you share information and resources throughout your organization—from top leadership to management and employees.
When done well, internal communication can facilitate collaboration and engagement and clarify the company’s mission, values, and strategies. The better you can do this, the more productive and successful your organization will be.
Effective Internal Communication Results In:
- Higher productivity
- Increased employee engagement
- Improved morale
- Increased efficiency
- Greater collaboration
- Fewer mistakes
- Better customer service
How To Improve Internal Communications?
1. Take A Look At Yourself:
Everyone wants open and communicative colleagues, but what about your communication skills? Most people probably realize that they could do a better job of sharing ideas and information with others. That’s why examining your approach to communication is a great place to start. Perhaps you could consider taking a class on communications—local universities might even offer free programs. But especially for those of you in leadership positions, it’s important to be as communicative as you expect your people to be.
2. Make The Mission And Vision Clear:
Take the time to explain the company values and mission, whether as part of corporate training or as a regular reminder to employees. When employees are unified in their understanding of the company goals, they will be able to communicate with one another more effectively to reach them.
3. Give Employees A Seat At The Table:
Employees want to know what is going on outside of the role. They want to know how well the company is doing, what changes are being made, and essentially all the things leadership keeps secret from their workers. Communication should not be a one-way street going from top to bottom.
4. Use The Correct Channels:
One of the key factors, when you are working on improving internal communication in the workplace is to select the right communication channel. Because, when it comes to internal communication, it is not just what you say it’s how you say it.
It is when an internal communication app comes into its own. It offers a range of channels and tools and essentially covers all bases. As one of the most effective internal communication tools at your disposal, it allows you to personalize your approach by offering channels to match individual preferences. The best apps offer the ability to share news, gather feedback, and support two-way communication, especially with remote workers.
5. Establish Regular Processes:
Communication should be a part of your daily or weekly routine, not just for an annual information blast. People want granular, real-time updates. Therefore it is recommended to make communication a weekly process with defined rules.
6. Make The Mission And Vision Clear:
Take the time to explain the company values and mission, whether part of corporate training or as a regular reminder to employees. When employees are unified in their understanding of the company goals, they will communicate with one another more effectively to reach them.
7. Use Visuals:
The human brain processes visual information faster and easier than the written word. Visualizing data and information can clarify and translate complex ideas, reduce misunderstanding and miscommunication, and help people make connections between data and processes. You can incorporate visuals into your communication materials in lots of ways.
For example, include visuals like org charts in your onboarding materials, map out operations to clarify team or business processes, and simplify benefits policies through an interactive flowchart.
Whether you are presenting strategies or company trends at an all-hands meeting or sharing ideas for a cross-departmental project, use visuals to improve understanding and make sure everyone is on the same page.