5 Ways to Know a Company's Culture When Interviewing Remotely

5 Ways to Know a Company’s Culture When Interviewing Remotely

What is remote work culture?

Remote work culture is defined as the digital culture within an organization which enables employees to stay connected through shared experiences, interests, and priorities. Even companies without a set or defined culture have a culture.

Company culture:

Can be defined as a set of shared values, goals, attitudes, and practices that characterize an organization. It’s the way people feel about the work they do, the values they believe in, where they see the company going and what they’re doing to get it there.

In today’s modern work environment, company culture is vital. 56% of employees find a good workplace culture to be more important than salary. But when employees work remotely, building a company culture that reaches everyone across their various locations is even more challenging.

Some Words to Describe Your Company Culture:

  • Transparent
  • Engaging
  • Collaborative
  • Motivating
  • Supportive
  • Welcoming
  • Progressive
  • Challenging
  • Rewarding

The pandemic turned remote work from a privilege to a necessity overnight in March 2020. Because countless studies show your remote employees will be happier, healthier, and more engaged in their jobs and can save you a significant amount of time and money. They are 20 percent more productive and almost twice as likely to work beyond 40 hours a week, all while slashing office costs.

In the shift to remote work, many hiring processes have had to shift as well, from interviewing to onboarding. 

For this particular one, we’re focusing on if you’re interviewing for remote jobs. Remote interviewing is a newly required skill for hiring managers and recruiters. When you’re interviewing remotely, it can be very hard to know the culture of the company.

Finding a company culture where you can be your authentic self and feel comfortable in the work environment will help you feel more engaged, enjoy your role, and want to stay with the organization longer.

Here are 5 ways to know a company’s culture when interviewing remotely:

Research about the Company

Before your remote job interview does your research. Make sure to do your own research ahead of time, starting with the company’s website.


Before going on a job interview, you should spend time finding out about the company. When you research a company, you’re looking for information that tells you about its culture, history, and achievements.

This is why it’s important to set aside time to learn more about companies prior to interviewing with them. Prepare everything you possibly can in advance. Preparation has always been a key factor in successful interviews.

Evaluate Its Online Presence

Your company website is the core of your online presence, and it should be fortified by social media profiles and an active content marketing strategy.

What types of posts do they make and what do their senior leaders say online? Resources like Glassdoor can also give you a sense of how current and former employees describe the company.

How advance is the technology

The minute you agree to a virtual interview, test your technology to ensure you’re set up for success. Conducting technology research before the meeting, sitting down at your computer poised and ready for any and all questions will help set you apart from other applicants.

Scour the company’s social media to get a better picture of its engagement with consumers, clients, and employees. Check out their posts for insight into the company’s values and sense of humor, and see how they’re portrayed in the media from an “outside” perspective.

Try to connect with current and past employees 

Connect with current and past employees directly for further insights on the work environment.

People who have already worked for the company will probably give you the best review of the culture of a company.

While current employees may be a little biased when talking about their current company, former employees may give you a pretty blunt review of their experience.

You can check certain platforms where the employees leave a review about the company. While going through it you can get an understanding of the company’s culture and information regarding the company which you wouldn’t have known.

Ask questions related to company culture

At the end of the interview, you will always get a chance to ask questions to the hiring managers.

Try asking these important questions:

  • What are some things people to do ‘fit in’ here?
  • Tell me about your company culture?
  • What are some traditions you have for your remote as well as in-house employees?
  • Why have you chosen to stay here?
  • How would you characterize the company’s overall management style?
  • What is the work-life balance like here?
  • What kinds of people seem to succeed in this company/department?

Consider the factors that will be most impactful for you. It could be anything from how family-friendly they are, how collaboratively teams work together, how open the communication channels are, or how the values of the company are expressed through decisions senior leaders make.

Hopefully, these ways help you in making the right direction in your job search.

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